Massification of Luxury: the Chinese Invasion

Massification of Luxury: the Chinese Invasion

Paurav Shukla on marketing management

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Analysts world over have been writing about luxury consumption among the Chinese consumers. Few have also discussed the issues of Chinese luxury brands aimed at global consumers including ‘Shanghai Tang’ and ‘LaVie’. However, there is little discussion on how slowly but steadily Chinese entrepreneurs are acquiring or taking over Western luxury brands. This post is
Analysts world over have been writing about luxury consumption among the Chinese consumers...Read More