Business
In this episode, Nicole Moody speaks with Matthew Landers, florist extraordinaire and local Instagram sensation. He shares his wisdom about how he uses Instagram to promote his business. With more than 50,000 followers, Matthew is widely known for his always clever, mischievous and sometimes downright controversial posts. Listen in as he tells all about how to attract and engage an Instagram audience in this cheeky chat. His top tips include; Always look at the analytics. Pay attention to what kind of posts attract more attention than others, as well as what time of day and what day of the week they are being posted. Look for any patterns to see when your followers are checking in. Engage with your audience. If someone has taken the time to comment on one of your posts, it’s good business to reply. Know when to push the boundaries and when to pull back by listening to what your followers are saying. Use stories. Instagram stories last 15 seconds and Matthew works on about one-minute worth of stories on his account each day. You can follow Matthew’s Instagram via @matthewlanders Hunter Communications is an innovative and independent Perth-based public relations consultancy. www.huntercomms.com.au