Maximizing Earned Media with Larry Sharpe for NY’s Lauren McKinnon

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Leading Liberty

News & Politics


Traditional media isn’t exactly known for paying attention to pro-liberty causes and political campaigns.. but is that about to change? Larry Sharpe’s race for governor of New York is catching media attention from local TV to national news, thanks in large part to today’s guest, Lauren McKinnon. Lauren is Larry’s Director of Communications, and she’s managed to build one of the most successful media presences for a state-level Libertarian candidate ever — with an entirely volunteer army (and a killer sense of humor). Resources in this episode: POLITICO: A New York Rarity: A Serious Libertarian Candidate Matt Welch Interviews Larry Sharpe in Reason Magazine Larry Sharpe on NY Governor Run on CBS Larry Sharpe on Growth and Eliminating State Income Tax on Capital Tonight Click here to help Larry keep smashing records in his run for governor (and support Leading Liberty at the same time)! Want to hang out with Jenn in person? Click here to join her at an upcoming event! P.S. Did you like this episode? Check out our show sponsor Robin Koerner’s book “If You Can Keep It” Help other freedom fighters find the show by leaving Leading Liberty a quick review! OR Get a shout out on the next show by pledging a dollar or two per episode! 100% of the proceeds support the Leading Liberty production team.