Business
In today’s show, we’re talking about where food and beverage brands commonly waste their marketing dollars, how to assess your real ROI, and what tactics to focus on right now in the CPG industry. Join me in conversation with Ryan Pintado-Vertner of Smoketown as we discuss: Smoketown’s process for figuring out where to focus your marketing efforts How Ryan helps brands assess their overall marketing ROI in the food and beverage industry How using the “Jobs To Be Done” mindset will help increase your sales Which 3 marketing tactics you should prioritize right now Find the full show notes, all of the additional resources that we talked about on today’s episode, and Ryan’s freebies linked directly here. This episode is sponsored by WeStock, a platform that we love and recommend to our clients. WeStock modernizes the customer request process, allowing your raving fans to help you get on the retail shelf, and for you to capture their interest to build a wholesale pitch that WORKS. Find out more about WeStock by clicking here, and use code FOODBIZWIZ to save $100 off your subscription.