In this episode, Carrie Rollwagen talks with former bookseller Michelle Phillips of Church Street Coffee & Books about how self-published authors often botch their bookstore pitches. They also talk about how to make the best of your book signing and tone down the awkwardness of a signing or meeting.

Everybody Hates Self-Publishing

Meet the Bookseller: Book Signings, Book Covers and Awkward Self-Publishing Moments with Michelle Phillips

Everybody Hates Self-Publishing explores the good, the bad and the ugly of creating and producing your own work. Self-published authors will find advice on writing, book marketing and getting your book in bookstores. Aspiring writers will learn about being an indie publisher: Being an entrepreneur, creating your own DIY publishing house and thriving as an indie publisher means connecting with readers, booksellers and librarians and competing in a market that favors traditional publishing. Host Carrie Rollwagen is author of the self-published book The Localist. She’s head of marketing at a web development company and is an advocate for entrepreneurs and frequent speaker on the topics of business and grassroots marketing.

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Everybody Hates Self-Publishing