In this episode, Carrie Rollwagen interviews photographer Kelly Cummings about how to design a social media campaign for your self-published book and book tour. We discuss how to use hashtags, how to deal with Instagram changes and how to spin a lackluster book signing into social media gold.

Everybody Hates Self-Publishing

Meet the Instagrammer: Talking Book Marketing, Selfies and Hashtag Strategy with Photographer Kelly Cummings

Everybody Hates Self-Publishing explores the good, the bad and the ugly of creating and producing your own work. Self-published authors will find advice on writing, book marketing and getting your book in bookstores. Aspiring writers will learn about being an indie publisher: Being an entrepreneur, creating your own DIY publishing house and thriving as an indie publisher means connecting with readers, booksellers and librarians and competing in a market that favors traditional publishing. Host Carrie Rollwagen is author of the self-published book The Localist. She’s head of marketing at a web development company and is an advocate for entrepreneurs and frequent speaker on the topics of business and grassroots marketing.

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Everybody Hates Self-Publishing