Business
So you've heard a lot of hype about MeetEdgar and you want to read a MeetEdgar review to see if the excitement is real. As a small business owner, you know how important it is to show up on social media daily. You know that showing up frequently will help you generate leads for your business. Because posting on social media feels like a constant content hamster wheel. It is imperative for you to find a way to remain authentic but still post regularly. Here are some of the potential challenges that you might be facing. Creating pretty social media graphics is not in your zone of genius. Remembering to post on social media every day is a struggle. So far, your social media content has been inconsistent. You dread facing the notorious 'B' blank screen so you don't even try. Wouldn't it be awesome to find a way to show up on Facebook, IG and Twitter authentically but still leverage automation? In this post, you'll learn how to use MeetEdgar to achieve all your social media promotion goals. Social Media Posting Times One of the most important questions on the lips of most small businesses is when is the best time to post on social media. As you can imagine there are several social networks that are useful. Each of them requiring different posting frequencies in order to achieve your desired reach. Facebook According to Sprout Social, the best times to post on Facebook is Tuesday, Wednesday and Friday between 9 am and 1 pm. Of course, this doesn't mean that if you post on other days or times you will not get results. It also doesn't mean that you should experiment with your content. Instagram However, the same source has said that the best days to post on Instagram are Monday through Friday at 11 am. As you already know Instagram has 5 different areas so you'll get more reach if you post to IGTV, IG Reels, Stories, the IG feed and Go Live. This is especially useful if you decide to do an IG takeover on the same day. Twitter When it comes to posting on Twitter, the folks at Hootsuite have suggested that the best posting times are Monday and Thursday at 8 am. They've also said that 25% of Americans check Twitter several times a day. What they failed to disclose is that in order to get seen on Twitter you'll need to post between 5-22 times a day. LinkedIn Of all the social media networks LinkedIn appears to be the most strict of them all. However, I must mention here that in order to gain traction on the platform consider creating content in the edutainment category. The best posting times for LinkedIn is 9 am Tuesdays and Wednesdays. While all these suggestions are great it is important to look at the data in the analytics section of your social media platform. It is there that you'll discover the best time to post based on the interaction of your audience. The Customer Journey One of the secrets to creating content that drives leads and sales is to understand your customer journey. The reason why this is important is that you want your content to resonate with your potential buyers. There are many small business owners who believe that social media is a waste of time. However, the problem is not social media if you are posting the wrong content. Let's look at the customer journey briefly. As you can see from the above diagram there are 5 stages of your customer journey. These include awareness, interest, consideration, conversion and retention. If all the content that you post on social media is promotional content then you'll not get the results you need. However, if you follow the defined journey format you'll increase your chances of conversions as time goes on. Building the know, like and trust factor with your potential clients is essential for success. Meet Edgar Review Over the last 5 years or so I've heard so many people recommending MeetEdgar as a great social media scheduler. ...