Micro v. Macro Pricing

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Road to Seven

Business


“When it comes to your business, your cash flow is Queen.”- Shelagh CumminsI have a question for you: do you know how to price your goods and services so that you’re in a position to scale your company effectively?If you said no, don’t worry. You aren’t alone! Many entrepreneurs struggle when it comes to figuring out how to best price their offers — especially during the start-up stage. But ensuring that you have adequate cash flow is absolutely crucial to being able to grow and scale your business!A company that lacks cash flow is going to find themselves in big trouble, sooner rather than later!If you’re seeking the recipe for entrepreneurial success, you’re going to need three major ingredients: time, energy, and money.This episode of The Road to Seven is all about ensuring that you have plenty of that final ingredient!Tune in to learn about variable v. fixed costs, contribution margins, sunk costs, and leverage points — what they are and what they mean for your business!In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌The differences between micro pricing and macro pricing — and what to keep in mind when determining your costsWhy package creation is so vital to moving along the path to growthHow your money mindset influences your approach to pricing  Highlights:‌ ‌00:01  Intro01:22  Why I love pricing01:50  Micro v macro pricing03:44  Package creation + money mindset04:49  Variable v. fixed costs06:40  Contribution margins08:20  Sunk costs & leverage points09:30  Working with your profits10:48  Your minimum rate12:28  Reach out! ‌Links:‌ ‌To work with me and make your next power move, visit:https://shelaghcummins.com    ‌Stay Connected  Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!   You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.  I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review.” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!  Follow me!  Instagram: @shelaghcummins  Twitter: @shelaghcummins  https://facebook.com/ShelaghCummins  https://linkedin.com/in/shelaghcummins