Business
On this week's episode, I speak with Mike Carroll, who's the head of Growth at Nutshell CRM. He has some amazing things to share with us about growth marketing and sales. We discuss how a career in politics can prepare you for a career in marketing, creative alchemy, and why sales and marketing should be combined for maximum results. Episode Highlights:Mike's background in journalism and politics, to marketing.The benefits of working in an agency.The difficulty of working politics and running campaigns.Comparing political campaigns and marketing.Core differences between Agency and In-house marketing.The advantage of knowing your limits.What is a "Creative Alchemist?"How to blend all the elements to create a balance between Sales and Marketing.How to overcome being overwhelmed.The importance of focusing on the skill of writing.What does it mean to be the "Head of Growth?"How to get rid of your "silos" and become agile in your customer approach.The difficulties of having a single "growth" team.How marketers can get better at sales.Melding Customer service into a "growth" team.The keys to great communication between Sales and Marketing teams: avoiding arrogance.An interesting experiment: who would do better, switching roles.The importance of CRM's in your strategy.Mike's opinion on "Growth Hacking."The benefits of Nutshell. 3 Key Points:You must know your limits to create a successful team to implement successful campaigns.Building cohesiveness among your teams will allow you to better serve your customers in any part of the funnel.Good marketing is all about understanding context and timing.