Miniso | How the Controversial Copycat Brand Took Over Asia

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Brand Origins

Business


Miniso is infamous for pretending to be a Japanese company even though it's not. But we can't argue that it has embraced a business model that works so well in Asia. Learn about how it started, it's controversial strategies, and how it has attracted other copycats. Brand Origins is hosted by Chris Garin Watch the video version of this episode by subscribing to our YouTube channel Facebook - facebook.com/brandorigins Instagram - @brandorigins Twitter - @brandoriginsfm Email - contact.partizan@gmail.com This episode is made possible by Partizan