MLB starts strong; Google challenges The Athletic

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Sports Media Beat

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After a nearly four-month delay, Major League Baseball began its truncated 2020 season on July 23 and the sport played to record ratings. By the weekend, however, baseball's ratings had weakened. Meanwhile, the Google News Initiative is prepared to challenge the subscription-based sports website, The Athletic. Working in conjunction with newspapers across the USA, Google is looking to breath life into the flagging newspaper industry, by whetting the appetite of sports enthusiasts with access to local sports coverage. As the pandemic worsens, those who operate cameras at sporting events, such as baseball games, are worried about their jobs. A story in the New York Times details the concerns. All that and much more discussed in the latest Sports Media Beat podcast.