Business
Episode 22 welcomes Mick Rigby, founder & CEO of Yodel Mobile, the multi-time winner of App Growth Agency of the Year who has supported both startups & established businesses successfully launching mobile experiences. Mick joins us to discuss whether you should build a mobile responsive website or mobile app, whether user acquisition or retention is more important, and provides insight into why creativity and messaging language are core strategic pillars of a mobile app's strategic plan.