Business
Michelle Tilton fell in love with B2B marketing while working at a small boutique agency after college. It wasn't the "glamorous B2C space" everyone else wanted to get into, but something pulled her in and she's been in the B2B world ever since. Now, Michelle works as the VP of Marketing at Infutor, a data solutions company that helps its clients better understand their customers through data. Michelle uses a multi-channel, multi-touch marketing approach to drive demand and integrates processes between marketing and sales to ensure a consistent, high-quality lead flow. On this episode of Tech Qualified, Michelle talks about how Infutor nurtures different MQLs and the seamless handoff between its sales and marketing teams. She also shares about how she properly attributes lead data and the ways each team in her company works toward obtaining highly qualified leads and closing a higher percentage of sales.