Business
Ep #125 - THIS WEEK on Marketing Geeks, Justin Womack and Andros Sturgeon sit down with Nadia Genevieve Masri, the founder and CEO of Perksy, a next-generation consumer insights app that incentivizes everyday people to complete marketing research surveys through offering special rewards and gift cards. Nadia is a 4-time company founder, a Forbes 30 Under 30 headliner and she brings a fresh take to understanding the habits, behaviors and preferences of Gen Y & Gen Z consumers. Along with her team, Nadia is redefining the way market research gets collected from this mobile generation by turning the feedback process into a form of fun engagement. Since launching the company in 2018, Nadia has been able to land major enterprise companies like Pepsi and Smuckers who pay up to $300,000 per year to get their queries featured on the Perksy app. The completion rate for Perksy's surveys comes in at 85% which far exceeds the 1% to 3% average typically received by market researchers. Nadia is a brilliant entrepreneur and she has a lot to share in this enthralling and exciting interview with the Marketing Geeks... Enjoy! --- Learn More About Nadia Genevieve Masri and Perksy: Visit the Perksy Website and Download the Perksy App: https://www.getperksy.com/ Watch Nadia's TEDx Talk on Emotional Capital at: https://www.ted.com/talks/nadia_masri_emotional_capital_the_new_currency Follow Nadia on Twitter: https://twitter.com/nadiagenmasri Follow Nadia on LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri/ Follow Nadia on Instagram: https://www.instagram.com/nadiagenmasri/ --- Please support the show by subscribing, rating and leaving a written review. We really appreciate receiving written reviews from listeners that enjoy the show and get value from it. Connect & message the Marketing Geeks, Justin Womack and Andros Sturgeon, on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at info@marketinggeekspodcast.com Visit our website www.MarketingGeeksPodcast.com --- Send in a voice message: https://anchor.fm/marketing-geeks/message Support this podcast: https://anchor.fm/marketing-geeks/support