Business
Julie and Casey interview 6-time NYT bestselling author Jodi Lipper about her work as a collaborative writer. Along the way they discuss interview skills and listening, presence and preparation, and how many Twitter followers you need to get a book published. TOP TAKEAWAYS: Writing is a team sport. Preparation is key, but so is the ability to let it go and be in the moment. To truly listen, you have to both hear the words and what’s behind them. To tell someone’s story requires attention to both, and an ability to allow and facilitate rather than manufacture a reveal. Want to write and publish a book? You need more than just an interesting story. It's not the size of your twitter following, it's how you use it. Jodi Lipper is a six-time New York Times bestselling writer who partners with high profile experts and celebrities to garner major publishing deals and translate their experiences and expertise into highly effective and marketable books. Jodi has co-written several notable memoirs as well as prescriptive books about business, wellness, and personal development. Her clients include iconic shoe mogul Steve Madden, the “father of biohacking” and creator of Bulletproof Coffee Dave Asprey, and Fran Hauser, whose book The Myth of the Nice Girl was named the Best Business Book of 2018 by Audible and was listed by Amazon as One of the Best Business and Leadership Books of the Year.