Business
PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs. Misuse them, and negative keywords can hurt a campaign and block relevant traffic. Author expert Brad Geddes visited with OMCP to lay out […] The post Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising appeared first on OMCP.