Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising

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PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs.  Misuse them, and negative keywords can hurt a campaign and block relevant traffic.  Author expert Brad Geddes visited with OMCP to lay out […] The post Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising appeared first on OMCP.