New Episode 5: Types of Goods (hosted by Maxwell Gilles)

New Episode 5: Types of Goods (hosted by Maxwell Gilles)

COMM122 Introduction to Media Industries & Institutions (UMass-Amherst)

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Hello and welcome to the comm 122 podcast.  In this episode, we will discuss four categories of goods, and what categories do media products fall under. Why should we care about this? This is because business strategies and business models, as well as some of the challenges facing the media industry, all have something to do with the unique characteristics of media products.  Let us begin. How is a movie different from a bucket of popcorn? Well, ...Read More
Hello and welcome to the comm 122 podcast.  In this episode, we will discuss four categori...Read More