Business
Today, we talk about marketing with Melissa Forziat, marketing speaker, consultant, and author (https://melissaforziatevents.com/). We discuss winning strategies in marketing, pointing out that every business and every audience is different. We also talk about the need to constantly adapt to change and continually invest in marketing. We compare different methods like personal networking, partnership marketing, and brand awareness, emphasizing the importance of identifying exactly how your are attracting customers. Melissa also shares that the key to marketing is always having a next step in your marketing plan for every move you make, in order to build relationships and make them last as long as possible. We discuss the importance of both strategy and market testing. We list examples of both Melissa and Keith’s efforts to expand their businesses, sharing the ways they illustrate important principles of strategy, creativity, and relationship building. Marketing: Winning a Game When the Rules Are Always Changing 2:28 Melissa’s Process When Working with Clients 11:04How to Build a Career in Speaking 23:14The Importance of “Now What?” 26:04 “If you think it would become a full-time business, try to give some thought not just to what products are hot, but what makes sense for you to sell. What makes sense for you to have affiliate links for, and is there an overarching message around the types of products that you’re choosing.” 30:29Reach Out To Keith, Get Help and Resources: https://dincpie.com/