Business
In Ben's Business Podcast episode #36 I do a mini book review and share one of my key takeaways from the New York Times Best Selling business book "Building a Story Brand" by Donald Miller. The key takeaway was focusing on the importance of having an obvious Call To Action (CTA) on your website. Covering: 1) What is a call to action? - Asking someone to take an action. - Direct Vs Transitional calls to action. 2) Stop Hiding your Buy Now Button - Noise on your site kills sales. - Call to action buttons need to stand out. - "People don't read websites, they scan them" 3) Repetition of your Call To Actions 7x - A person has read or hear something several times before they process information.