Business
Ian Mackenzie (Chief Creative Officer at FCB/SIX) sinks his teeth into how the world-famous McDonald’s 'Our Food. Your Questions' platform came to be. Plus, he shares the story behind the powerful campaign 'Go Back to Africa.'SEE THE WORK:Our Food. Your Questions. work:"Go Behind the Scenes at a McDonald's Photo Shoot""Pink goop in Chicken McNuggets?""What parts of the chicken does McDonald's use?"All answer videosFull campaignWork at FCB/SIX:Go Back to AfricaDestination PrideCreated is brought to you by The Advertising & Design Club of Canada (ADCC), hosted by Lyranda Martin-Evans, music and studio care of Grayson Music.Follow us on Instagram at @TheADCCCheck out our digital Archive - featuring award-winning Canadian creative dating back to 1949.Got a story on how your campaign was born? Email us at created@theadcc.ca