Miscellaneous
Merchants of Dirt Episode #42 There are certain levels of outreach where the marketing of each endeavor depends on how much time you have or what kind of impact you want. Three Kings of Outreach Today I answer listener emails regarding three very unique outreach strategies: Paul wants to know if 4-weeks is enough time to effectively market an event that is experiencing low pre-registration online. Brian was curious about what my platform would have been if I had been elected to the Board of Directors of the Adventure Racing Cooperative. Sam is starting his own trail running event and is interested in how to time his marketing efforts. And Now You Know! A Gift for You If you found the questions that Paul, Brian, and Sam had sounded a lot to your own situation, here are is a selected list of a few articles that give you additional strategies on each topic: How not to suffer pre-registration woes Principles of a profitable race Put away the shotgun and start messaging with precision How contact lists can impact racer turn out Why blurring the line between sports is good for business Merry Christmas and Happy New Years! Thank You for Listening Thank you so much for listening to Merchants of Dirt Podcast. If you have questions or comments, please reach out to me @MerchantsofDirt on Twitter, by Email, or my Contact Form. Join the Conversation If there is a topic you would like me to cover, please join my Facebook group: Race Promoters' Hangout. Support the Podcast Become my patron at Patreon! Turn Coffee into Outdoor Recreation Ricks Roasters Coffee Company owned by Sean and Keely Ricks is a veteran and family-owned coffee roaster and coffee wholesaler in Fredericksburg, Virginia, that is "all about the bean". Ricks Roasters is passionate about mountain bike racing, veteran-owned businesses, and coffee! Give Ricks Roasters a Try before December 31st, 2018 When you place your first order of Ricks Roasters coffee from ricksroasters.com, use my exclusive Promo Code: Wolf Bouncer -- and receive 13-percent off your first order! Ricks Roasters Coffee Company 1304 Interstate Business Park Fredericksburg, Virginia 22405 (540) 318-6850 Ricks Roasters on Facebookinfo@RicksRoasters.com