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Own your site. You got to own your site. Buildyourarmy.com, this is the Build Your Army podcast in Episode 7. We are talking about owning your website. Now, you've probably heard or if you haven't, this is actually good advice. Without a list, you don't have a business. What the heck are they talking about? I'll go into that in the next podcast. Actually, probably two from now. However, before you have a list, you need a site. So in order to have a list, to have a business, in order to have a list you need a site. So own your site and I'm not talking about Facebook and using that as a website. I'm not talking about Twitter and using that as your website, or Instagram. It blows my mind when I see big companies redirecting customers to a Facebook page. Now, here's why that's dangerous. You don't own that platform. Okay, let me repeat. You do not own that platform. If you're redirecting your customer base to Facebook, you do not own Facebook. You do not own that platform. Therefore, you do not even own your own clientele. Not that they're property, but you don't have control over your own clientele if you don't own your platform. So having a Facebook group or Facebook business page, or Facebook profile is great, but you cannot stop there. You absolutely have to have your own website or your own sales funnel at least. Either way, you have to own your dot-com. In the last few episodes we've been talking about branding and positioning and choosing a business name. And as soon as you choose that business name, the next step is to register that domain as a dot-com domain name. A domain name is like your home address, and then hosting is like the square footage of that home. And we will get into that as well, but right now, I just wanna hammer down the point that you absolutely have to own your own platform, and that is by registering your own dot-com, setting up your own hosting, and owning that platform so that you can control the customers. When you're trying to get subscribers, you're sending them to your website, not your Facebook group. On top of that, we're gonna talk about what kind of website, which I'll give you a hint, WordPress. It's used in over 20% of the world's websites, so it should be good enough for you. And I know that system inside and out, and I can guide you in that direction. But the Wix of the world and the Square Spaces of the world, they act like they're great, but I don't know. WordPress just does it for me. It gives me the most flexibility and the most options. And most program to WordPress. If you have an operating system where people are naturally programming to it, then that means that's probably the best platform to use. Again, if you do not own your website, you do not have a business. And in order to generate your list, which we will go over in detail in another episode, you absolutely need a website that you own. Do not register a dot-WordPress.com. I'm talking about downloading the actual WordPress operating system and installing it on your dot-com, not registering mybusiness.wordpress.com. That's not enough either 'cause you don't own that platform. Why is this so important? Let's say you're running a mega corporation or a big business, you have big clientele and you're sending everybody to your Facebook page, and you're collecting likes, and you're using Facebook to generate your messaging to your clientele. And let's say, one day Facebook decides that they don't like your content, and they shut you down. What happens to your members, or what happens to your customer base? They're gone, overnight. Overnight you don't have a business, and you're leaving it in Zuckerberg's hands. The way the political game is going these days, you're leaving it in the politician's hands. Why would you leave your business in the politician's hands? The other thing is, let's say they decide that they want to charge you in order to use Facebook and send those messages to your clientele.