Business
Exploring the profound importance of pricing and monetisation strategies for SaaS success.Highlights:- Why failing to invest time and effort in pricing is a wasted opportunity.- Getting the fundamentals right: pricing, packaging, positioning, understanding who your buyers are, and the unit of measurement that grows with your buyer.- Understanding willingness to pay and perceived value.- International pricing localisation is one of the quickest and most powerful pricing strategies.Peter Zotto is General Manager and Co Founder of ProfitWell.Read more: https://notion.vc/resources/pricing-the-trickiest-of-subjects-with-peter-zotto/