Business
Jennifer describes why category design is so important in our crowded technology markets and why category design goes hand in hand with company strategy.Highlights:- The art of category design is executive alignment.- Category designers are driving change, and their number one job is to get everyone on the same page.- Why Salesforce is probably the greatest example of category design in enterprise software.Jennifer Johnson is a three times CMO and enterprise software category builder. Now CMO of Tenable, JJ is also Category Design Evangelist at Play Bigger. Read more: https://notion.vc/resources/carve-out-your-place-in-the-world-with-category-design/