Business
In this episode, we talk with Paco Underhill, bestelling author of Why We Buy, about his experiences as CEO of a global qualitative research firm, Envirosell. During this episode we cover a number of topics relevant for marketers and market researchers:1. What we can learn about customer-centricity from a Texas furniture store 2. The power of qualitative research (like web-alongs) even in the era of digital marketing3. The future of food, a sneak peek of Paco's new book launching next year4. Paco's personal journey to overcome stuttering to become an international public speakerFor more details, feel free to visit the website for show notesDiggingforinsights.com/19