Business
PAFC Story | Taking the POWER to China Hear how Port Adelaide Football Club cracked the Chinese market with Port Adelaide Football Clubs CEO , Keith Thomas Keith commenced as CEO of the Port Adelaide Football Club in September 2011. Port Adelaide has since achieved significant sporting and commercial success, participating in the AFL Finals in 2013 and 2014, finishing third in 2014, and bringing on 60,000 paid members, double the number achieved in 2011. The club has also tripled corporate revenue since 2012 and transitioned to the Adelaide Oval to create what is now considered the best match day experience in Australian sport. Keith was also instrumental in bringing to life the historic first-ever AFL game played for premiership points in China in 2017.