Technology
Google and PayPal have announced new a integration strategy that will make it easier for users to complete a purchase through services such as Gmail and YouTube – potentially creating new content marketing opportunities for Ecommerce brands. The new partnership will allow users to connect their PayPal and Google Pay accounts and seamlessly make payments whilst they are using Google properties. For example, the deal could allow a user to watch an instructional “how to” video on YouTube and then easily, with just the click of the button, purchase the tools or materials that were featured in the video.