People Not Patients: What we say vs what we do with Dan Berry

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People Not Patients by H+K Strategies

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Episode 2 is here and we're joined by Dan Berry, leader of our behavioural science team, H+K SMARTER. Together we unpick the challenge of health communications driving awareness but not action and how the right combination of science and creativity unlocks a new class of solutions. Also: why we love experimenting on our colleagues.