Business
Welcome to the PMA Industry Report. PMA Board of Directors member, Lisa Picarille, hosts this episode which includes Publisher Recruitment Council Members Carrie Rocha of Pocket Your Dollars and Carrol Lee of Schaaf-Partner Centric. The discussion centers on PMA Publisher Recruitment Council and goes in-depth on the council’s mission, what they do, how to join them, and what to expect during January, which is their spotlight month. The Publisher Recruitment Council is chaired by Lucy Bartlett of VigLink. Recent work from the Publisher Recruitment Council: • The Benefits of Using Affiliate Links over AdSense for Bloggers • Guide: The Benefits of Performance Marketing for Bloggers Learn more about becoming a PMA member and joining a council. http://thepma.org/our-councils/