Business
Jim Edwards (http://www.thejimedwardsmethod.com) and Stew Smith discuss the importance of being authentic in your marketing. Sometimes this takes a journey of years to become proficient in making products or selling services. Being an authority in something and then able to teach those skills to others in a real way that saves them time and money is being authentic - being a real person that backs up any words with efficient action. See more great content on the Facebook page The Salescopy and Content Marketing Hacks Closed Group - https://www.facebook.com/groups/copywritingandcontenthacks/ of course learn more about salescopy at http://www.thejimedwardsmethod.com