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Average Order Value as a key multiplier to increase your company's revenue, and how to implement premium service upsells to increase your AOV.Subscribe: iTunes | StitcherThis week's campaign is so simple and effective you'll be kicking yourself for not thinking of it ages ago.It's Drew's "One-Two Punch" Email Campaign designed to increase your order frequency.It starts with asking yourself one question: "What kind of recurring needs do my customers have?"Tune in to hear the rest of the campaign implementation, as well as a little bit about why Drew favors increasing the number of purchases over the number of overall customers.Highlights00:21 – Drew may have ruined his son's reading habit by introducing him to the world of Star Wars02:40 – Recap: three multiples that will grow your revenue03:20 – Focusing in on frequency. Why more purchases instead of more customers?05:18 – The "1-2 Punch" Email Campaign07:00 – Campaign results example (10% lift!) and why it works so well07:50 – How to get started on setting it up for your biz09:18 – Some ESPs have even easier ways to set the campaign up10:00 – Recommendations for related episodes on frequencyLinks / ResourcesMore ways to increase frequency? .Check out Drew's free, 7-part course on doubling your business.More on frequency in Episode 6.TranscriptPrefer to read rather than listen to the podcast episode? No problem, you'll find a text transcribe below, and you can also for later.→ Read the Transcript Hey, everybody, this is Drew Sanocki. Welcome to the Nerd Marketing Podcast, Episode 27. I'm talking about increasing your retention today using a technique I call the 1-2 Punch.Before I get in to that, does anyone have small kids? It's my 4 year-old's birthday. He's really into reading, like loved reading the classics. Yeah, the classics of being 4, a 4 year-old classic, whatever the 4 year-old classics are.Little House on the Prairie, stuff like that, he's into it. My wife was thrilled, English major, kid's reading the classics. We're out at the beach the other day, and he's bored with the classics. He's hyped up so I decided to just tell him the story of Star Wars.I started, you know, "Okay, so enough about whatever you're reading, Pride and Prejudice, you know Miss Havisham. Okay, so there are these two spaceships. One attacks the other one and Darth Vader comes off, but there's a princess who puts the plans in a droid and fire the droids off, and Darth Vader needs to get the plans." He's, you could see it in his face.He was like, "You've been giving me Miss Havisham, and there's this other world out there of like spaceships and lasers and light sabers? There upon ensued, it's been like a week running now where he's, every time we go to bed, he does not want to read the classics anymore, and he wants me to tell Star Wars stories. Not even, he's just stopped reading, he just wants me to talk, so I kind of poned myself because I've got to tell the stories now. I'm on the hook. Before I could just toss him a book.My wife is thrilled now, by the way because that's all he talks about. He needs to know these various technicalities of what's going on in the Star Wars series as opposed to lessons learned from classics or something.Anyway, that's what I've got going on. All this which brings me back to increasing your retention and the 1-2 Punch.Okay, so we're going to bring it back to ecommerce here. Bringing it back. There are three ways, three multiples that will grow your revenue. AOV, average order size, frequency of purchase, the number of times somebody buys from you on average, and then the third one, the number of customers. Right?Three ways, only three. I like focusing on those three.I wrote a short free course about them at nerdmarketing.com/double, but today we're going to talk about the second one, increasing your frequency, your customer's order frequency. How do you get them to buy more often. In stepping back, why would you want this to happen.