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Austin Brawner from Ecommerce Influence joins Drew to share four killer strategies to make the most of the all-powerful email marketing channel. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. To accurately convey just how valuable a sophisticated email marketing strategy can be to an Ecommerce retailer, Drew enlists the help of Austin Brawner from Ecommerce Influence. Both Austin and Drew have a ton of experience consulting and providing audits to companies asking the big question, “What can I be doing better?” Typically, the answer is – smarter email marketing! As Austin says in this episode, most retailers are only using 10% of the available power of their email service provider. Automation, segmentation, retention campaigns – these are the strategies the most successful retailers are using. Learn about each of them in this episode of the Nerd Marketing Podcast. Plus, an announcement of The 2-Day Brand Growth Implementation Intensive – a live event unlike anything you’ve attended before, hosted by Drew and Austin. Highlights The big shift that turned Drew’s first big Ecommerce retailer around. The role email marketing has played in Austin’s Ecommerce career. The benefit of fixed costs in email marketing. Typical list management issues that Austin discovers while consulting. Benchmarks for desktop and mobile opt-in rates. Responding to pop-up concerns. Segmentation and targeting: sending the right messaging to the right customer at the right time. ”Good dog” and “bad dog” automated emails. The only thing holding companies back from succeeding with these strategies? They don’t actually implement them. Drew and Austin are hosting an intensive email marketing workshop. Links / Resources Apply for a spot in Drew and Austin’s Intensive Email Marketing Workshop. Ecommerce Influence More on Discount Ladders in Episode 02. Transcript Prefer to read rather than listen to the podcast episode? No problem, you'll find a text transcribe below, and you can also for later. → Read the Transcript Austin Brawner: Hey, what's up Drew? How are you doing, man? Drew Sanocki: Hey, Austin. I'm doing well. How are you? Austin Brawner: I'm good. I'm pumped to be doing this joint podcast together. We've been talking a long time about doing a joint podcast or a joint project and here it is and hopefully, it fulfills everything. We've been getting lots of e-mails from people wanting to hear us on the same podcast. Drew Sanocki: Either they want to hear us on the same podcast or they want us to fight. Austin Brawner: Which is great because we're actually going to be fighting on this podcast. Drew Sanocki: We're going to do both. Austin Brawner: We'll take care of both. Drew Sanocki: Yeah, I mean nerd marketing and e-com influence have been sort of sniffing each other's butts for what? Six, eight months now? Austin Brawner: Maybe longer, maybe longer. We've had a lot in common. We've been thinking about ways to work together and this is kind of our, well, the podcast here is kind of our idea of bringing our knowledge together from spending, you spent how many years longer than I have, 10, 15 years in e-commerce. Drew Sanocki: Yeah. You're rubbing it in. 15 years. Motherfucker. Austin Brawner: Our, the last half a decade at least, in e-commerce, driving sales and we wanted to come together, bring a podcast together where we share our best tips, the stuff that we've learned that works and it's working right now. Drew Sanocki: Yeah, I think, I listen to a lot of e-commerce podcast and really, I find that you and I talk about a lot of the same stuff. We're always hammering home the importance of retention, of e-mail marketing, of lifetime value and so I'm psyched. I'm psyched that we're doing this joint podcast and we're going to talk about some cool st...