Technology
When you go through a podcast launch, there are pitfalls to avoid. Creating a strategy for your show early is a critical piece to ensure your podcast helps attract your ideal clients and drives your business. On this episode, I want to take you through a launch case study to help you discover a few things you might tighten up with your show. LAUNCH If you do not have a podcast yet, you could launch in a weekend. I am holding a 3-day workshop that will get your podcast launched in a weekend. During this workshop, you will discover how to build a solid podcast that will attract your ideal listeners. You won't just learn how to record, edit and publish your podcast. I will take your hand and walk you through it during this workshop. You will learn how to properly conduct interviews that will benefit you. We will create your marketing strategy to grow your audience. By the end of the weekend, you will refine your personality to create engaging entertainment that will attract your ideal clients. If you would like to launch your podcast in 3 days, enroll at www.PodcastTalentCoach.com/start. This 3-day workshop happens Friday through Sunday, July 16th through the 18th. You will publish your podcast by the end of the workshop. STRATEGY Your podcast can be a powerful tool when you are trying to attract your ideal clients. You need to decide how your podcast fits into your plan. I like to start with the end in mind. Let's say you are a coach looking to attract clients. How might your podcast bring those potential clients into the top of your funnel. Well, you need to decide what your funnel looks like before you can answer that questions. How do you enroll clients? You could use a webinar. Strategy or discovery calls is an option. Clients could discover you by seeing you on a summit or stage. They might hear you on another podcast. Once those potential clients discover you, where do they go for more information? This is where you send them to your lead magnet or directly to your podcast. I like sending people to a lead magnet first. Let's capture their information so we can invite them to listen to the podcast. If you invite them to your podcast while giving an interview on another show, you get one opportunity to invite. If you invite them to grab your lead magnet, you can then use your e-mail to invite them to listen many times. Once they begin listening to your podcast, they begin to know what you are all about. They can decide if they like how you teach and what you have to offer. Your podcast is all about building report with your listeners. On your show, you can offer listeners more help and opportunities to get what you have to offer. When the time is right for them, they can sign up to work with you as a coach and become a client. This is the sort of process you need to develop if you want to use your podcast to grow your business. Start with the end in mind and determine how your podcast fits into that strategy. LAUNCH CASE STUDY Sadie came to me to launch her podcast "Meathead Test Kitchen" with her co-host Sausha. They wanted to create a show around their healthy eating and workout products. Demonstrating your products, courses and books is a great way to make money with your podcast. This is like a weekly webinar, but your prospects actually subscribe to it. How great is that? Your listeners ask for it every week! Give them a sample of your stuff. Then, tell them where to buy it. This is like a long infomercial for your stuff without the slimy feel. You are offering help and showing your ideal clients how to get more. Do you have a book or course you could demonstrate on your show? Your own little home shopping network … and your ideal clients are subscribing. This is what Sadie and Sausha do on the Meathead Test Kitchen podcast. Sadie followed my Podcast Fast Blueprint to launch her show in 30 days. Now, they demonstrate products and direct people to their website to buy them. Some of these products are their own products. Some are affiliate products. On this episode, we talk to Sadie about her launch experience, how she is growing her show and using it to build her business. Enjoy. WORKSHOP If you do not have a podcast yet, you could launch in a weekend. Join us for a 3-day workshop that will get your podcast launched in a weekend. During this workshop, you will discover how to build a solid podcast that will attract your ideal listeners. You won't just learn how to record, edit and publish your podcast. I will take your hand and walk you through it during this workshop. You will learn how to properly conduct interviews that will benefit you. We will create your marketing strategy to grow your audience. By the end of the weekend, you will refine your personality to create engaging entertainment that will attract your ideal clients. If you would like to launch your podcast in 3 days, enroll at www.PodcastTalentCoach.com/start. This 3-day workshop happens Friday through Sunday, July 16th through the 18th. You will publish your podcast by the end of the workshop. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/start. Join us for the 3-day workshop and get your podcast launched in a weekend.