Business
Some thrive in chaos while others have a compulsive need to achieve perfection. Let us look at what are the trends when it comes to launching your eCommerce website or a new product into the market. I am personally a fan of building that Minimum Viable Product, pushing into the market, testing the waters, pivoting in real time to stay afloat. This reduces the damage in case the product does not react as expected in the market, also is much less riskier since the amount of resources poured into it is minimum. Course correction gets a lot easier. There are a few frameworks built as a result of extensive research. The HEART framework can be used for gauging both the quantitative and qualitative metrics of a product. A product could be your website or a mobile app. It could also be the overall measurement of your organisations sales and yearly goals in terms of revenue and sales. After you have constantly filled up the whiteboard above, make sure you get really creative. Like there cannot be rules to confine you. As long as you stay within the ethical limits of any jurisdiction, you are good to go. Become a growth hacker. Overnight. Sounds silly but in the times of technology an 8 hour night is a time duration during which a LOT can be achieved, and lost. The next immediate step is to create a persona. Marketing and growth hacking is built on the fundamentals of your persona. Whom are you selling to? After this you swiftly move into your AARRR framework I talked about on another blog (The pirate metrics) The next steps are fairly straighforward Make something people want Reach out and serve with minimal cost With a growth hacking mindset, a data driven approach and a systematic framework, you can scale anything from scratch as long as you have the persistence and tenacity P.S this is a documentation of our journey at www.soukapps.com check us out and feel free to drop a message or be a guest at our podcast