Business
http://GingerBratzel.com/episode25Social proof is powerful. You can talk about how great your office is all you want, but when someone hears it from other satisfied patients that have been through the same experience that you are considering, we can relate to them. But most social proof and testimonials floating around out there stink! It’s about as powerful as vanilla yogurt. Getting great heavy lifting social proof that grabs people’s attention is like anything else: it’s a step by step formula. We’re continuing our series on Good Dental Marketing here on the “Dental Mental” podcast as I demystify the steps of getting social proof that is more powerful than Oprah’s carb struggles for Weight Watchers. And I’ll show you examples of what potential patients are looking for from your existing patients to help them go from on the fence to saying “YES”. Listen in as we inspire you and your team to create your office’s social proof ambassadors. If you create your own marketing, or if you hire it out, you will have a master list to see if it checks all the boxes to lead the patient from just thinking about it to actually taking action by coming in.