Business
Greetings and Welcome to the Real Estate Entrepreneur Podcast; I am your host, Peter Lorimer, Partner/VP of Corcoran Global Living in Los Angeles and master motivator. When I started in the real estate game, I was told to look, act, and think a certain way which completely zapped my soul, making me feel like a complete fraud. My glorious wife and business partner Cindy told me to do it my way, and here is where my niche began. Appealing to the masses will get you nowhere. I hope this inspires you to own your niche and why people want to work with you! Golden Nuggets from this episode: [02:31] "I tried it the way of this particular company for about six months. And I can tell you, ladies and gentlemen, I was miserable." [02:54] "I remember coming home to my lovely wife, Cindy, and I said to her, Babe. I just don't know if I can do this. I think I'd rather drive a bus." [04:32] "The reason why I was so good with creatives is because I was one of them. I could connect." [05:06] "My unofficial name in LA was the rock and roll realtor, the ex music business guy that got into real estate." [05:42] "If somebody wanted to buy a house that was a sports trainer, I would help him. But to the outside world, My niche was creative." [07:53] "If I sit down with a table full of brain surgeons, I might struggle for compensation, but if I sit down with, an album designer or a tour manager, you know, an artist and this and that, I can speak their language all day, all night." [08:20] "I've been to some of these networking events where it almost feels like Tinder, like people are just there to get a hit." Thanks for being here, PL