Business
Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena talks with Sarah Henley, the Founder and COO of NextUp Comedy who started a comedy video subscription business three years ago to fill a much-needed gap in the video-on-demand industry.Previous to founding NextUp, Sarah worked in comedy for over a decade along with her three co-founder friends. Sara’s ultimate vision is to build NextUp into the worldwide home of live comedy, using her passion for diversity and equality in the arts to make a mark in the comedy business.In 2019, Sarah and her co-founders raised £760K in investment finance to grow the business from a mix of angel investors, venture capital and crowdfunding. Crowdfunding made perfect sense as a strategy for Sarah as it meant comedy performers and the enthusiastic audience fan base could all chip in and take a stake in the success of the company.In this episode you'll discover:How a "rolling close" strategy can benefit both you and potential investorsThe ways you can approach investors directly through social media platformsHow you can take a positive approach to fundraising by treating it as part of your job descriptionFor the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/