Society & Culture
An insightful conversation with Joey Lee, 1/2 of the founders of Poke Theory. _________________________________________________________________ A food entrepreneur since the age of 22, Joey founded Poke Theory with his sister Vannessa 4 years ago, a fast casual poke and acai bowl business, and never looked back. When not working on the business, Joey enjoys spending quality time with his family, his friends, his kitchen, and his television. Gaming, poker and soccer pulls him out of Singapore's heavy gravity for a few hours at a time when needed, and the kitchen will always remain a sacred playground of his own (apart from needing it for his job now). Joey's passion for food and family is evident within minutes of the conversation, and he speaks with great intent on the duality of his success and his journey thus far.