Business
COVID is leading to a rapidly accelerated change in our business, our customers and our industry as a whole.Highlights:- The idea of a return to normal is a false and damaging reality.- Adopting a survivor’s winning mentality.- Create psychological safety for your teams and your customers.- Some fitness businesses have seen the digital light and will never go back, some can’t wait to cancel their zoom account and get back in the studio and many more will be a blend of the two.- The biggest change is the shift towards fitness on the customers terms.Conor O’Loughlin, founder and CEO of Glofox, shares his COVID experiences, rescuing, recovering and ultimately reimagining his business and industry. Conor is a professional rugby player, turned tech entrepreneur.