David Daniels is a Product Marketing Guru has observed that Product Marketing is largely misunderstood by organizations and professionals. He talks about his secret recipe applicable for creating Product Marketing framework in any tech company. He highlights the basic differences between product management, product marketing, and sales enablement.

Product & Growth Stories

2: Recipe of Software Product Marketing

While RFPs for business software have a huge checklist around technical and functional requirements, you would never see any mention of User Experience. It seems in the sales cycle, there is no potential impact of good product design on the buyers. What value can Business Software companies drive from their investment in providing a better product design? Which are the upcoming trends around product experience that you think can substantially influence the success of B2B saas over the next decade? Learn key principles of UX designing to build habit-forming products.

8. UX design principles for building habit-forming SaaS products

As any start-up evolves, it goes through different stages such as validating an idea or establishing product-market fit or scaling up. Whether you are a founder or a Product Manager, you need to understand the dynamics of product management as your start-up goes through different stages.  Today my guest is a serial entrepreneur, Subinder Khurana. Subinder has a track record of establishing start-ups and successfully existing from them multiple times. He has been on the Advisory Board of several startups, including Druva Software, Authbridge, WTI Cabs, TAC Security, Denave, Survaider and Power2SME. He was part of the core team of marketRx which was acquired by Cognizant.  In the last episode, Subinder shared his time-tested approaches on how to best manage products in idea and product validation stages.  Let's cover the next 2 stages - Product Market Fit and Scaling up stages in this episode with Subinder.

7: Product Management Dynamics in a Start-up (Part 2)

As any start-up evolves, it goes through different stages such as validating an idea or establishing product-market fit or scaling up. Whether you are a founder or a Product Manager, you need to understand the dynamics of product management as your start-up goes through different stages. Today my guest is a serial entrepreneur, Subinder Khurana. Subinder has a track record of establishing start-ups and successfully existing from them multiple times. He has been on the Advisory Board of several startups, including Druva Software, Authbridge, WTI Cabs, TAC Security, Denave, Survaider and Power2SME. He was part of the core team of marketRx which was acquired by Cognizant. In this episode, Subinder unfolds a typical journey in a start-up and talks about dynamics of product management through this journey for a predictable success.

6: Product Management Dynamics in a Start-up (Part 1)

Product Managers engage in varied activities in their day to day jobs. PMs may lose sight of their top product goals and OKRs while performing hundreds of activities they are supposed to handle. How should PMs pick and choose among numerous activities and cut down noise to simplify their work? And how those chosen activities and tasks can be performed best for predictable product success. Suresh, Director Product Management at Oracle and Advisor at various start-ups recommends top 5 items, which helps PMs maximize their impact in a Product company in this episode with me.

5: Top 5 things for High Impact Product Management

Are you daydreaming about your product idea? Know the unknown, before you take the plunge. My Guest is a recent SAAS product entrepreneur, Puneet Kataria Founder of Customer Success Box. He recently raised funding of 1 million dollars for his start-up. In this episode, I talk with Puneet about his start-up journey around getting an idea, leaving an established corporate career, finding the product-market fit and defining early product success goals.

4: Practical Tips for Aspiring Product Entrepreneurs

Product management, by design, is hands-on. Product Managers dive into the details, get their hands dirty, be part of the daily push and pull. PM jobs are by nature very tactical. However, tactical work smothers the more strategic parts, limiting the impact. Customers never see our breakthrough products. Competitors never quite feel our punch. Our managers see lackluster revenue and profit growth. Todd Birzer, a Product Management Coach & Trainer, discusses with me how the tactical overwhelm the strategic and how to tap product growth by following a strategic approach while not loosing sight of your core tactical work areas in this episode “Becoming a more strategic product manager”.

3: Becoming a More Strategic Product Manager

Product Managers working at start-ups or large companies have their own challenges pertaining to the size of their company or product business. Do Product Management approach, principles and practices change depending on company size? As in physics, size/ mass can manifest the momentum, large and small devise their own methods to succeed. Hans-Bernd Kittlaus, a Global Product Management Coach, brings the best of the two worlds to PMs in this podcast with me “big fish and small fish, what they can learn from each other!”. Hans-Bernd is the author of a number of Product Management books and his own blog which you can find on the web site of InnoTivum (www.innotivum.com), his own training and consulting company. Hans-Bernd is also the chairman of ISPMA (International Software Product Management Association, www.ispma.org).

1: Big Fish, Small Fish. What they can learn from each other

Let's together uncover stories of building market winning products and accelerating business growth. Deep dive into the real product management with me as I cover one story at a time with a Product Leader. This podcast is for Product Managers, Marketing professionals, and Entrepreneurs looking to excel in their career and business by learning from real-life experiences, experiments, proven practices, and hacks. Please do visit saastras.com for more info. Music Credit (https://soundcloud.com/dislocated)