Business
Highlights from the conversation[On rebranding] You don't change from one day to the other. But I do think that makes a wave of different thinkingIt means something. They work their asses off for a purpose, and that logo signifies the purpose.We tend to pretend that a brand needs to portray something more positive than it is, and I think, No – beauty is honestyDesign is about goods and about capitalism, there is no doubt about that[On doing what’s best for a brand] People change, but the company stays. So it's not about your personal tasteDesign [has] this opportunity to do that for a collective of people – which is a company – you can make that company feel, look, or behave a certain wayMore about RejaneRejane is an award-winning designer with a history of iconic work. She has 23 years experience in graphic design and branding, including stints at renowned agencies such as Wolff Olins (UK) and Studio Dumbar (NL).Rejane studied at the School of Visual Arts in New York and St Joost Art Academy in Holland and has taught at the MA and BA in art schools around Europe. Rejane’s work is regularly featured in publications, and she also gives workshops and lectures around the world.Studio Rejane Dal BelloWe are a design studio, creating work that is meaningful, engaging and lasting. Everything we work on – a new brand, a digital experience, a book or something else – we get to the heart, to find what matters.Our job is to clearly communicate your beliefs in a striking, moving and effective way. If you’re passionate about the power of design, then we’d love to work together.We choose to be small, so we can move fast, collaborate directly and create brave work.We’re based in London and we work with people from all over the world, pulling in the right expert at the right moment.You’ll get one team, working directly for you, from first thoughts to finished creative.Find Rejane here: Website | LinkedIn Show NotesCompanies and organisations:Alzheimer Nederland FoundationThe Smile BrigadeMiscellaneous:Book: Citizen First, Designer SecondWork: Alzheimer Nederland Work: The Smile Brigade How can you help?There are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) ofTell us who you’d like to hear on the podcast. Suggest someone that you think we should interview. One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com