Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Relationship marketing

Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts