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Linda Hollander is a businesswoman, speaker, author, and the industry leader in teaching entrepreneurial women about small business success and how to get corporate sponsors. She has over 20 years of experience in business, corporate sponsorships, sales, marketing, design, promotion and creating lifetime customers. She is the founder of Women's Small Business Month and the Women’s Small Business Expo, which takes place every year in Los Angeles, California and has received the Caught in the Act of Excellence Award. Linda is sometimes known as the "Wealthy Bag Lady." She started out worse than broke. She was buried in debt and couldn’t find a way out of the poverty trap. Then she and her best friend, Sheryl Felice, launched a packaging business which sells custom-printed shopping bags to leading-edge companies. Linda devised a sales and marketing plan which made the fledgling business profitable in a very short amount of time. Some of her clients include Disney, Cisco Systems, Mattel, Universal Studios, Nissan, Yamaha, Sony, Revlon, Sanyo, and Avery Dennison. As revenues for the company increased every year, she met entrepreneurial women, understood what motivates them and how she could increase their success. She wrote the book, Bags to Riches: 7 SuccessSecrets for Women in Business and launched a career as an international speaker and sponsorship expert. She is the president of the International Sponsorship Association. Linda is a great example of the RenWomen traits of risk taking, the urge to grow and expand, learning from failure, and creative problem solving.