Business
Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands. James Lipscombe is the CEO of the Chesterford Group, a family food business with a 97 year heritage of bringing much-loved favourites to their customers for almost a century. From a single shop opened in 1923 the Lipscombe family have grown the business - and the three main brands it operates - to the scale where the business is now the UK’s largest chain of Fish and Chip shops with 40 stores around the South of England, generating £25,000,000 in annual sales. James is a highly respected leader and has most recently featured on the likes of Sky News, Mail Online and BBC for how the Chesterford Group have navigated the Coronavirus lockdown and pivoted the business from total shut down to successful reopening within a matter of weeks. In this episode James shares: The history of the Chesterford Group * How this 97 year old family business started * How James always knew he wanted to take over the family firm * The power of understanding how the shop floor works in the hospitality trade * How James had to open his business quickly during lockdown * The power of communication during a crisis * Having to quickly digitise a predominantly bricks and mortar business * The power of controlling to whole process where you can * Why company culture shows more in times of challenge * The challenges of opening 22 stores in one day * Having core values that your team also live by * How vulnerability as a leader has been the biggest lesson during Covid-19 Connect wth James Lipscombe https://www.linkedin.com/in/james-lipscombe-69978517/ Find out more about the Young Presidents Organisation https://www.ypo.org/ Connect with James https://www.instagram.com/jamesburttofficial/ Read the latest blog https://medium.com/@ultimatepodcastgroup Join the Ultimate Podcast Community https://www.facebook.com/ultimatepodcasttraining/ Download James’ expert Podcast Guide https://www.onlinepodcastcoaching.com/ Check out Ultimate Podcast Training https://www.ultimatepodcast.training/