Retail Wrap-up 2020: Black Friday ethics

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Uncovering Aha! | Data-Savvy Brand Strategy

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Retailers and brands must consider Black Friday ethics in the midst of the 2020 holiday shopping season. Safety is obviously top of mind, as is the financial situation many shoppers are in, due to the pandemic, which creates many challenges and ethical issues to address. In this episode, Kristin Demel, Retail Strategy Director at Callahan, talks with Joe Cox, Director of Communication Strategy, about the top three ethical considerations for retailers and brands this season.