Retail wrap-up 2020: Setting goals for 2021

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Uncovering Aha! | Data-Savvy Brand Strategy

Business


Now’s the time to assess your retail strategy, review your playbook, and think about your KPIs. Retailers and brands have permission from their customers right now to implement unprecedented levels of change. This is the opportunity to rethink and reinvent what the future looks like for retail, whatever brand or business you're part of, and incorporate those ideas into your goals for 2021. In our final podcast of the 2020 Retail Wrap-Up Series, Joe Cox, Director of Communication Strategy, talks with Kristin Demel, Retail Strategy Director, about the biggest "aha" moments uncovered in the past holiday retail episodes, the three key takeaways for retail in 2020 and how retailers and brands can be intentional, versus reactionary, in 2021.