Retailers, up your customer marketing or fail!

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German Retail Blog Podcasts

Business


Dear Retailers,If you want to survive a savage post-Covid-19 recession, you will have to change your shabby old customer marketing ways. True, the era of mass retailing has always been an excuse for poor and surly service, but the times they are a-changin'.Just look around. Before, you couldn't pack enough customers into your stores, and you kept them in for as long as possible. Now, in the time of coronavirus and the Great Lockdown, you drastically limit their entry and push 'em out as quickly as you can...