Today we are joined by two of our regular contributors, Veit Meier and Till Benthien of berner+becker https://www.bernerbecker.com/ We discuss a checklist Veit and Till have put together recommending Daily, Weekly and Monthly tasks Revenue Management professionals should be undertaking during this crisis situation. Hope you enjoy the discussion. Here are the chapters: 0:38   Guest Welcome 1:31   Daily Checklist 9:15   Weekly Checklist 19:20 Monthly Checklist 29:15 Wrap Up You can find the link to the checklist here: https://revenue-hub.com/revenue-manager-daily-weekly-monthly-crisis-checklist-bernerbecker/ You can also connect with us on: LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub

Revenue Hub Podcast

Revenue Manager Crisis Checklist: Daily, Weekly and Monthly Tasks

We are delighted to welcome mirai (https://mirai.com/?utm_source=revenue-hub&utm_medium=referral&utm_campaign=revenue-hub-post) as an Expert Partner In this “Who Are We” video we are joined by: Pablo Delgado - CEO of mirai Pablo talks about his background, the early days of mirai and how it evolved as the internet started booming. We also hear about mirai’s typical client profile, their core services and why Pablo feels this difficult year will provide opportunities for hoteliers prepared to invest in core elements that support the direct channel. ? If you would like to watch the discussion, here is the link: https://youtu.be/DtZAS2o0Fmk (https://youtu.be/rT1iBg7ikS4) ? Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions. Here are the "Who Are We" video chapters: Guest Welcome (1:12) Guest Background (2:02) About mirai (5:29) Client Profile (7:54) Core Solutions and evolution (10:08) Looking forward (21:00) Value to Hoteliers (23:14) ? WATCH (Some of our videos) Forward Looking Data: Lighting the Way Ahead or Just a Shiny New Distraction? https://youtu.be/7NXt2f5XiV0 How Revenue Managers Can Become Indispensable https://youtu.be/9m0aB68CUaU Google Hotel Products Evolve! Who Will be Winners and Losers? https://youtu.be/lOY3lYI6kYs No New Normal for Hotel Distribution https://youtu.be/mRM6gvRx6UE ? HOW TO FOLLOW US LinkedIn:https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hubHere is a link to Subscribe to our YouTube channel (https://www.youtube.com/channel/UCGHau0TmKPmDgPefasSrYww/?sub_confirmation=1)

mirai "Who are We?" - In conversation with Pablo Delgado

Today we are joined by 2 guests ? Stephanie Smith - Founder and Digital Matriarch at Cogwheel Marketing (https://www.cogwheelmarketing.com) ? Connor Vanderholm - Co-Founder and Chief Revenue Officer at Topline Revenue (https://www.toplinerm.com) In today’s discussion we are look specifically at Hilton branded Hotels and ways they can drive demand. Some of the ideas could be applied generally but our guests do reference technology which is Hilton specific. With Stephanie’s experience in Digital Marketing and Connor’s background in Revenue Management we aim to reflect both sides of the commercial equation when we look at three core areas. ? How to target leisure business right now ? How to prepare for negotiated business ? How can you take advantage of Hilton technology and 3rd party systems ‼ It’s important at this stage that we do put out a disclaimer ‼ Neither Stephanie or Connor work for Hilton, they do not represent Hilton and all views and ideas shared are just their own opinions. Hope you enjoy the conversation ? HOW TO FOLLOW US LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub

Hilton Branded Hotel? Tips and Advice to Drive Future Demand

We are delighted to welcome Intelligent Hospitality (https://intelligent-hospitality.com/?utm_source=revenue-hub&utm_medium=referral&utm_campaign=revenue-hub-publish) as an Expert Partner In this “Who Are We” video we are joined by: Apo Demirtas - Founder & CEO Apo talks about his background and how the idea of Intelligent Hospitality and HotelIQ came about. We also hear about their typical client profile and how Apo feels marrying the General Managers skill at running their hotel, combined with BI and data across the complete operation, will provide a distinct advantage post crisis. ? If you would like to watch the discussion, here is the link: https://youtu.be/rT1iBg7ikS4 ? Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions. Here are the "Who Are We" video chapters: 1:12   Guest Welcome 1:52   Guest Background 7:27   Company Profile 10:59 Client Profile 15:16 Value to Hoteliers 25:15 Wrap Up ? WATCH (Some of our videos) Forward Looking Data: Lighting the Way Ahead or Just a Shiny New Distraction? https://youtu.be/7NXt2f5XiV0 How Revenue Managers Can Become Indispensable https://youtu.be/9m0aB68CUaU Revenue Manager Crisis Checklist https://youtu.be/4h9v8SbpdMw Now is the time for hotels to bring revenue and marketing together  https://youtu.be/6QjKDgpnBKk ? HOW TO FOLLOW US LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub

Intelligent Hospitality (HotelIQ) "Who Are We" - In conversation with Apo Demirtas

We are delighted to continue our Expert Partner relationship with Right Revenue  https://rightrevenue.co.uk/ In this “Who Are We” discussion we are joined by: Adrienne Hanna - Founder of Right Revenue Adrienne talks about her background, how Right Revenue came about and it's evolution from a revenue management consultancy into a fully fledged tech company. We also hear about Right Revenue's typical client profile and why Adrienne feels technology is so important post crisis and where the revenue management system fits into this. ? If you would like to watch the discussion, here is the link: https://youtu.be/ejQoQ81UXb8 (https://youtu.be/wS90i6Gvetg) ? Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions. Here are the chapters: 1:11     Guest Welcome 2:14     Guest Background 7:39     Right Revenue and it's evolution 12:55   Typical Client Profile 16:57   Why technology is important 19:49   Wrap Up ? WATCH NEXT (A few of our other videos) How Revenue Managers Can Become Indispensable https://youtu.be/9m0aB68CUaU Revenue Manager Crisis Checklist  https://youtu.be/4h9v8SbpdMw Now is the time for hotels to bring revenue and marketing together  https://youtu.be/6QjKDgpnBKk ? HOW TO FOLLOW US LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub

Right Revenue "Who Are We?" - In Conversation with Adrienne Hanna

Today we are joined by 3 guests: ? Veit Meier – Director of Operations and Development at berner+becker (https://www.bernerbecker.com) ? Till Benthien - Senior Revenue Manager and Head of Employee Development at berner+becker (https://www.bernerbecker.com) ? Vassilis Syropoulos - Founder and CEO at Juyo Analytics (https://www.juyoanalytics.com/) In today’s discussion we look at the topic of Forward Looking Data During the discussion we touch on: ?What is Forward Looking Data and how far forward are we looking? ?Is Forward Looking Data the Holy Grail or a just shiny new distraction? ?What are some of the forward looking data sets? ?What can I actually do with some of this data? ? If you would like to watch the discussion, here is the link: https://youtu.be/7NXt2f5XiV0 (https://youtu.be/sUZQSBNfYAU) ? Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions. Here are the chapters: 0:00    Video Introduction 1:02    Brand Intro 1:52    Guest Introductions 3:28    What is considered forward looking data? 4:28    Is forward looking data the holy grail or a shiny new distraction? 9:40    Are we looking days, weeks or months ahead? 12:37  What are typical forward looking data sources? 18:31  Extra Data is all well and good but what can I actually do with it? 25:01  Can we use it for better targeting and to create demand? 31:05  How does our comp set fit into forward looking data consideration? 39:04  Can I afford to invest, or can I afford not to? 44:51  Wrap up 46:34  Subscribe and other videos ? WATCH NEXT (A few of our other videos) Navigating Uncertainty: Meetings & Event Sales and Revenue Management https://youtu.be/sUZQSBNfYAU How Revenue Managers Can Become Indispensable https://youtu.be/9m0aB68CUaU Revenue Manager Crisis Checklist https://youtu.be/4h9v8SbpdMw Why So Little Testing of Revenue Management Strategies in Hotels? https://youtu.be/MUkQwr1DCbg ? HOW TO FOLLOW US LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub Here is a link to Subscribe to our YouTube channel (https://www.youtube.com/channel/UCGHau0TmKPmDgPefasSrYww/?sub_confirmation=1)

Forward Looking Data: Lighting the Way Ahead or Just a Shiny New Distraction?

We are delighted to continue our Expert Partner relationship with berner+becker  https://www.bernerbecker.com/ In this “Who Are We” discussion we are joined by: Pontus Berner - Co-Founder and Managing Partner Pontus talks about the revenue management philosophy of berner+becker, their typical hotel client profile and what does he see in the future for revenue management as we come out of this crisis. ? If you would like to watch the discussion, here is the link: https://youtu.be/wS90i6Gvetg ? Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions. Here are the chapters: 1:38    berner+becker Introduction 4:12    Company Philosophy and Approach 6:28    Typical Client Profile 9:55    Future Insights 15:09  Wrap Up ? WATCH NEXT (A few of our other videos) How Revenue Managers Can Become Indispensable https://youtu.be/9m0aB68CUaU Revenue Manager Crisis Checklist  https://youtu.be/4h9v8SbpdMw Now is the time for hotels to bring revenue and marketing together  https://youtu.be/6QjKDgpnBKk ? HOW TO FOLLOW US LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub Here is a link to Subscribe to our YouTube channel (https://www.youtube.com/channel/UCGHau0TmKPmDgPefasSrYww/?sub_confirmation=1)

berner+becker "Who Are We" - In conversation with Pontus Berner

Today we are joined by: ? Niki Van den Broeck – Manager of Business Development at Get Into MoRe (https://www.getintomore.com/) In today’s video we discuss elements of a whitepaper Get Into More have put together called: Navigating Uncertainty, which looks at Meetings and Event Sales and Revenue Management During the discussion we touch on: ?What are the Certain Factors we do know and what are the uncertain factors we need to keep constantly in mind - posing the question, is this the new normal or the temporary abnormal? ?5 key principles touching on the customer, data and value proposition ?FREE Meetings survival pack Get Into MoRe are offering to hotels ? If you would like to watch the discussion, here is the link: https://youtu.be/sUZQSBNfYAU ?Link to Whitepaper:  https://bit.ly/3nSKnKg ?Link to Survival Pack: https://bit.ly/39eK9c6 ? Feel free to comment with any questions or thoughts. We’re always interested to hear from you and happy to follow up with our guest on any questions. Here are the chapters: 0:00    Intro 1:12    Brand Intro 2:08    Guest Intro 4:44    Factors that are ‘Certain’ 11:28  Factors that are ‘Uncertain’ 16:50  5 Key principles 29:49  FREE Meetings Survival Pack 30:36  Wrap up 31:39  Subscribe and other videos ? WATCH NEXT (A few of our other videos) Hotel Meeting & Events: Changing World, Creative Ideas and still Ancillary Revenue .... Really? https://youtu.be/0bc54viuidU How Revenue Managers Can Become Indispensable https://youtu.be/9m0aB68CUaU Revenue Manager Crisis Checklist  https://youtu.be/4h9v8SbpdMw Now is the time for hotels to bring revenue and marketing together  https://youtu.be/6QjKDgpnBKk ? HOW TO FOLLOW US LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub Here is a link to Subscribe to our YouTube channel (https://www.youtube.com/channel/UCGHau0TmKPmDgPefasSrYww/?sub_confirmation=1)

Navigating Uncertainty: Meetings & Event Sales and Revenue Management

Today we are joined by 3 Guests:  David Lopez – Chief Science Officer at Pace (http://www.pacerevenue.co/)  Maxime Cohen – Associate Professor at McGill University  Nancy Pyron – Analytics, Strategic, and Organizational Consultant at NMP Consulting Today we discuss elements of a whitepaper our 3 guests have recently authored looking at Statistical Field Experimentation (or lack thereof) for testing revenue management strategies in the hospitality industry. We touch on:  What Field Experimentation is  Indicative scenarios where it could prove valuable  Practical challenges faced  Experimental Designs to address these challenges Link to Whitepaper: https://www.pacerevenue.com/free-download Here are the chapters: Guest Intros (1:30) Rationale for writing the whitepaper (3:48) Introduction to Statistical Field Experimentation (6:55) Beneficial Scenario 1 – Ancillary Pricing (17:20) Beneficial Scenario 2 – Distribution Channel Optimisation (20:06) Beneficial Scenario 3 – Promotion Success (24:00) Beneficial Scenario 4 – Choice of RMS (31:08) Beneficial Scenario 5 – Updating Revenue Management Algorithms (38:57) Beneficial Scenario 6 – Price Update Frequency (42:23) 3 Core Practical Challenges (51:09) Experimental Design to Address the Challenges (1:05:55) Summary of areas discussed (1:15:55) What do we hope the whitepaper will achieve (1:16:21) Wrap up (1:16:48)   WATCH NEXT (A few of our other videos): Want your Revenue Manager to be Strategic .. Do You Have an RMS? https://youtu.be/m_vcVchwFZs Revenue Manager Crisis Checklist https://youtu.be/4h9v8SbpdMw Now is the time for hotels to bring revenue and marketing together https://youtu.be/6QjKDgpnBKk How will the RMS evolve to move revenue management forward https://youtu.be/9ijlPw-tg7Y  HOW TO FOLLOW US: LinkedIn: https://www.linkedin.com/company/revenue-hub Facebook: https://www.facebook.com/revenuehub/ Twitter: https://twitter.com/revenue_hub Here is a link to Subscribe to our YouTube channel (https://www.youtube.com/channel/UCGHau0TmKPmDgPefasSrYww/?sub_confirmation=1)

Why So Little Testing of Revenue Management Strategies in Hotels?

Today we are joined by Dori Stein - CEO of Fornova, one of our Expert Partners: https://www.fornova.com/ Dori puts forward his views on why it's even more important in the current climate that Revenue Managers must make themselves indispensable. He gives practical examples how to do this, touching on: ? Driving direct revenues and demand generation. ? Google Pay Per Stay and 3 key areas where this is highly advantageous to hotels and why Revenue Managers should be involved ? How Revenue Managers should also get involved with OTAs and direct marketing campaigns via programmatic channels Feel free to comment below if you have any thoughts, comments or if you want to ask a question around this topic. We’re always interested to hear from you and happy to follow up with Dori on any questions. You can also connect with us on: LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub You can see the interview on our YouTube channel here: https://youtu.be/9m0aB68CUaU

How Revenue Managers Can Become Indispensible

Today we are joined by Stephanie Smith from one of our Expert Partners: Cogwheel Marketing (https://www.cogwheelmarketing.com/) Stephanie puts forward her reasoning as to why she feels investing in metasearch is not the best use of resources for branded hotels at this current time. Stephanie outlines why, in this current climate and changing guest profile, she feels metasearch is just a channel shift and is not producing incremental revenue. We touch on ROAS (Return on Ad Spend) and why when comparing your metasearch spend with OTA commission you may not be comparing apples with apples. Finally we look at where our limited budgets could be used further up the funnel to drive that incremental revenue. Here are the chapters: 0:00 Video Intro 1:08 Brand Intro 1:19 Welcome Guest 1:59 Guest Intro 4:05 Metasearch: Is it Currently Worth It? 7:43 Metasearch: Not Incremental Revenue 12:02 ROAS Comparison Not Apples to Apples 20:38 Where should we invest our budget 29:22 Does COVID Instill a Short Term View 32:12 Wrap Up You can also connect with us on: LinkedIn:     https://www.linkedin.com/company/revenue-hub (https://www.linkedin.com/company/revenue-hub/?viewAsMember=true) Facebook:   https://www.facebook.com/revenuehub (https://www.facebook.com/revenuehub/) Twitter:        https://twitter.com/revenue_hub You can see the interview on our YouTube channel here: https://youtu.be/PTCGuNw9ysA

Are Branded Hotels Wasting Money on Metasearch Right Now?

Today we are joined by two guests from one of our Expert Partners: Get Into More https://www.getintomore.com Niki van den Broeck and Peter Brauer join us to discuss what has changed over the last 6 months within the hotel meeting, groups and events space. We look back on some points made in a previous podcast as to how the meeting space might change:  Meetings Survival Pack and How Hotel Meetings Might Change Post Crisis https://revenue-hub.com/meeting-survival-pack-hotel-meetings-change-post-crisis/ Why 2020 Should be the Year of MICE Revenue Management https://revenue-hub.com/2020-year-mice-revenue-management-podcast/ We question whether meetings, groups and events revenue should still be considered ancillary revenue when it can make up a substantial part of a hotels income  Niki and Peter give us some examples of what they are seeing in creative ways to attract meeting and event business: https://www.postillionhotels.com/en-gb https://www.hotel-mechelen.be/en Finally we ask are your hotel sales people showing the ‘hunter’ attitude needed in todays climate. Here are the chapters: 1:29     Welcome Guests 2:43     Guest Intros 5:20     Current Meeting & Event Situation 17:18   Is Meeting & Event Revenue still Ancillary 23:25   Creative Meeting & Event Examples 30:55   Still Hunting for Meeting & Event Business? 36:10   Wrap Up You can see the interview on our YouTube channel here: https://youtu.be/0bc54viuidU You can also connect with us on: LinkedIn:     https://www.linkedin.com/company/revenue-hub/ Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub

Hotel Meeting & Events: Changing World, Creative Ideas and still Ancillary Revenue .... Really?

We are delighted to welcome Lybra (https://lybra.tech/) as an Expert Partner of Revenue Hub In this “Who Are We” interview we are joined by: Fulvio Giannetti – CEO of Lybra Fulvio talks us through his background, who Lybra (https://lybra.tech/) are, their core service offering and what does he sees as some of the challenges moving forward. Hope you enjoy the conversation. Here is the chapter timeline: 1:27 Who Is Fulvio Giannetti (https://revenue-hub.com/lybra-who-are-we-welcoming-our-latest-expert-partner/#1) 3:38 Who Are Lybra (https://revenue-hub.com/lybra-who-are-we-welcoming-our-latest-expert-partner/#2) 6:29 Typical Customer Profile (https://revenue-hub.com/lybra-who-are-we-welcoming-our-latest-expert-partner/#3) 7:34 Core Solution Offering (https://revenue-hub.com/lybra-who-are-we-welcoming-our-latest-expert-partner/#4) 18:12 Forward Looking (https://revenue-hub.com/lybra-who-are-we-welcoming-our-latest-expert-partner/#5) You can watch the video here: https://youtu.be/fR1gWda9WUE And here is a link to Subscribe to our YouTube channel (https://www.youtube.com/channel/UCGHau0TmKPmDgPefasSrYww/?sub_confirmation=1) You can also connect with us on: LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub

Lybra - Expert Partner "Who Are We" Interview

We are delighted to welcome Fornova (https://www.fornova.com) as an Expert Partner of Revenue Hub In this “Who Are We” video we are joined by Dori Stein - CEO of Fornova Dori talks us through his background, who Fornova are, what core services they offer and what does he sees as some of the challenges facing the industry going forward. Hope you enjoy the video. Here are the chapters: 1:04 Guests Background Introduction (https://revenue-hub.com/wp-admin/post.php?post=55900&action=edit#1) 1:58 Who Are Fornova (https://revenue-hub.com/wp-admin/post.php?post=55900&action=edit#2) 6:46 Service Offering (https://revenue-hub.com/wp-admin/post.php?post=55900&action=edit#3) 12:42 Typical Customer Profile (https://revenue-hub.com/wp-admin/post.php?post=55900&action=edit#4) 14:13 Future Insights (https://revenue-hub.com/wp-admin/post.php?post=55900&action=edit#5) You can also connect with us on: LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub

Fornova - Expert Partner "Who Are We" Interview

We are delighted to welcome Topline RevPros as an Expert Partner of Revenue Hub https://toplinerevpros.com/ In this “Who Are We” video we are joined by: Cameron Peterson, Co-founder and Director of Sales & Marketing and Connor Vanderholm, Co-Founder and Director of Revenue Management Cameron and Connor talks us through their backgrounds, who Topline RevPros came about, what servcies they are offering above and beyond Revenue Management and finally, they give their views on where they feel consultancies will fit into the post Covid world. Hope you enjoy the video. Here are the chapters: 1:33 Guests Background Introduction 3:38 Who Are Topline RevPros 5:44 Service Offering 7:29 Typical Customer Profile 9:44 Role of Consultancies going forward 14:33 Wrap Up You can also connect with us on: LinkedIn:     https://www.linkedin.com/company/revenue-hub Facebook:   https://www.facebook.com/revenuehub/ Twitter:        https://twitter.com/revenue_hub

Topline RevPros - Expert Partner "Who Are We" Interview

We aim to discuss topics relevant to professionals within the Hotel, Travel & Leisure sectors. Whether you are in a Revenue Management function, Reservations, Front Office Operations, Digital Marketing or Sales, we hope the topics discussed will be of interest and either answer some questions or prompt some more.

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Revenue Manager Crisis Checklist: Daily, Weekly and Monthly ...

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