Business
Today Paul talks about the difference between websites and landing pages. Paul talks through the key differences between the two, how you can build both and some key tips! By the end of this podcast you’ll be clear on what they both are and how you can maximise them in your business! KEY TAKEAWAYS It has become clear to Paul recently that there are many business leaders who aren’t clear on the differences between a landing page and a website. Going back 7-10 years people were building very large websites with anything and everything on them. Nowadays they are much more trimmed down and very user friendly. A website is to provide a generalised view of your business. Landing pages are used for a specific marketing campaigns. You don’t want anyone to go anywhere else from a landing page. BEST MOMENTS “There’s no right or wrong marketing, there’s testing to find the right way that works for you” VALUABLE RESOURCES BulletProof Business Podcast ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!” CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.