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Are you an entrepreneur out there who wants to know and invest in liquid assets like wine and see huge returns on your investment? In today’s episode of Mark My Words, Mark and innovative entrepreneur and investor Daniel Gurr discuss in detail the opportunities in wine investment, how to store your wine to avoid damage, the benefits of investing in wine over other investments and why now is as good a time as any to begin to invest liquid assets. KEY TAKEAWAYS Financial markets and how the traditional remit of investments have changed over the past decade. That's due to financial market volatility and of course, the environments of record-low interest rates we find ourselves in, so traditional investors are starting to look outside the mainstream box and adopt strategies within alternative asset classes. Fine wine has characteristics which enable the markets to have a very low correlation to other financial markets. With, of course, the trajectory of the market over the past 10 years, we've got consistency, of course, with the market being demanded by the higher echelons, which is increasing year by year is a good time to invest into the asset class itself. You might come into the market and ask how is the price going to keep on going up in value? The fine wine market has two very unique characteristics. It has an ever-increasing demand because of course, it's a consumable asset, but it's also an asset that increases its quality over some time. So straight away what we've got here is a market that's got finite supply, ever-increasing demand because the wine is maturing, but it's also got an ever-decreasing supply. The best thing about fine wine is that it works off a compound interest formula. It's interest upon interest upon interest. So in your first year from that asset, you might see eight to 10% but come that second year, the circulation is decreasing. All of the client’s wine is stored and insured and as long as it's stored in HMRC regulated facility, the wine will stay in that bonded warehouse for remaining of its life. So, therefore, duty and capital gains tax are not applicable. If you had two investors that wanted to come up to you and invest into property, one was a complete novice and never invested into a property before, you're probably not going to introduce them to an HMO or commercial conversion, whereas if you've got someone that has been in property, they've got a background in property, you would introduce them to something different, and that's the same for wine. They can sort of diversify and get into the slightly riskier stuff and make higher returns once their knowledge grows. Red wine is at the core of investment, what about white wine investment? That is more so into a specialist market. What we advise clients is we look at the red wine because of course, with regards to that it all comes back to history and with ourselves, if we're putting our name to what we're suggesting you as you can appreciate, we have to know the full corporate background of that particular wine and it's not to say white wines don't go up in value but of course, they don't have the history and they don't have the corporate background to what red wine has. Where and how do you store wine? There are a few storage facilities in the UK. They’re HMRC regulated facility. They're holding it 13 degrees here, away from sunlight, away from the vibration. If you're going to store wine yourself, it has to be stored at the right temperature. As long as you keep red wine at a consistent temperature, because if you've got the uncertainty affecting that wine, that there will be an effect there. There are different subsidiaries, you've got Octavian, you've got LTB and you've got AHD just to name a few, but I'd be phoning them and asking them how this business is? How long have you been working with that particular company? Would you say they're credible? And get their opinion. Also ask the question, "Do you have a wine that you're trading to me? Is this currently in your account?" Or are they taking your funds and then going out to source the stock. Why is wine better or not better than other physical assets? The direct answer to that is fine wine has characteristics that other collectables and other alternative investments don't have and that would be fine wine matures as time goes on. So it has an ever-increasing demand, but because it's a consumable asset, there will be a time where the availability of that wine is going to run out. BEST MOMENTS “Bullshit baffles brain.” “The quality of the wine improves over time as it gets older unlike a watch or a car.” “As people drink it, there is less of it, therefore; the supply side and the demand side should become more favourable over time pushing the price up.” “I believe fine wine is a great way to insulate your wealth when there is economic uncertainty and even more so than gold.” “Fine wine is inverse to cyclical trends and cyclical trends being traditional re-investments.” VALUABLE RESOURCES Book called Investing Into Liquid Assets ABOUT THE GUEST Daniel Gurr is an entrepreneur helping people reach their financial objectives by creating innovative and exciting strategies. Daniel is one of the portfolio advisers and has been with Elite Fine Wine for 3 years after transferring from a wine merchant in Australia over to the UK. Daniel has been instrumental in the accelerated growth of Elite over the past 2 years and played a key role in the development of some of our more junior team members. CONTACT METHOD LinkedIn: https://www.linkedin.com/in/daniel-gurr-665b6014a/?originalSubdomain=uk THE HOST Mark Homer is an entrepreneur investor. He has worked with investment since he was 15 years old using the laws of wealth! He is a spreadsheet analyst with an impressive following from major publications including BBC Radio, The Wall Street Journal, The Independent, and co-authoring the UK’s best-selling property books. Mark has always looked for the best investment vehicle, and at the end of 2007 with Rob Moore the co-founder of Progressive Property his joint portfolio produced more profit than any of the other investments he’d tried in the last ten years, combined. CONTACT METHOD Email: Markhomer@progressiveproperty.co.uk LinkedIn: https://www.linkedin.com/in/markhomer1 Facebook: https://www.facebook.com/markprogressive Twitter: https://twitter.com/markprogressive See omnystudio.com/listener for privacy information.